Market research & insight
Who the customers are, how large the opportunity is, and who else is competing for it, established through primary and secondary research rather than assumption.
PRTS · Dubai, UAE
The evidence behind the decision.
PRTS Consulting is a business consultancy and market research firm in Dubai. We help companies understand their market, and act on what they find.
What we do
Every commercial decision rests on what you know. We gather the evidence, and help you act on it.
Entering a market, launching a product, or changing how the business runs. The hard part is rarely the decision itself, it is knowing enough to make it with confidence. That is the work we do.
Business consultancy & market research
Two disciplines, four kinds of work.
Feasibility & market studies
Whether an opportunity is worth pursuing, assessed on demand, competition and the operating environment, before the commitment is made.
Business strategy & planning
Where the business is going and how it gets there, set out in a plan that holds up to scrutiny and survives contact with the market.
Performance & operations
How the business actually runs, reviewed and improved, from process and organisation to the way decisions get made.
Grounded in the region
Research and advice for companies operating in and entering the UAE.
Why PRTS
Research and advice from the same firm, so the findings reach the decision.
- Research and consultancy under one roof, so insight is not lost in a hand-off.
- Primary evidence gathered first-hand, not repackaged from someone else's report.
- Findings delivered with a recommendation, not a deck you are left to interpret.
- Independent conclusions, including the ones that say do not proceed.
On the ground in Dubai
Close to the markets we research, and the companies we advise.
How we work
Three things you can count on.
Grounded in evidence
No recommendation without the research to support it. Where the data is thin, we say so, rather than filling the gap with opinion.
Independent by default
We have no interest in the answer, only in getting it right. Sometimes the most valuable finding is that the opportunity is not there.
Said plainly
Research can be made to sound complicated. Our job is the opposite, to give you a clear view of what we found and what we think you should do.
Start a conversation
What do you need to know?
Whether you are sizing a new market, testing an idea, or looking to sharpen how the business runs, a short conversation is the best place to begin.
Get in touch